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Micro-Websites marketing for Doublet

The company Doublet has entrusted us again its online strategy with the development of several campaigns of Internet presence based on thematic Web Microsite.

The customer

Doublet Ibérica is the Spanish branch of multinational Doublet, founded in France in 1832 and in the business of manufacturing products for events and exposition.

Needs and goals

The client, after the good experience obtained in the Email marketing campaigns of Doublet, has trusted again in Xplora so as to develop its Internet strategy with the main goal of intensely promoting and advertising its product ranges on the Internet

Strategy

After analyzing multiple options, we finally recommend and develop a complete network of themed commercial Web microsites so as to strengthening the company presence on the Internet and advertising the different product ranges, apart from having an efficient support tool for the company commercial team.

An exclusive microsite has been created for each product range the company manufactures with two clearly marked goals:

• Enjoy having a privileged presence in the first positions of the Web search engines (Google, Yahoo, Bing, etc.), far above any possible competition, compared to any other search related to your products or commercial area.
• Have own efficient ways of advertisement and continuous entry of potential clients which search the products offered by the company.

Some of the developed microsites are:

• Equipamientos deportivos (www.equipamientosdeportivos.es)
  Web ranking in Google on 02/2015: "equipamientos eventos deportivos" (1ª) - "equipamientos deportivos" (3ª) - etc.
• Soportes para tablets (www.soportesparatablets.com)
  Web ranking in Google on 02/2015: "soportes tablets de pie" (1ª) - "soportes tablets sobremesa" (2ª) - etc.
• Alfombras personalizadas (www.alfombraspersonalizadas.es)
• Papeleras y ceniceros (www.papelerasyceniceros.com)
  Web ranking in Google on 2014: "papeleras" (1ª) - "ceniceros" (2ª) - etc.
• Equipamiento para eventos (www.equipamientoeventos.com)
  Web ranking in Google on 2014: "equipamiento ferias" (1ª) - "mobiliario para eventos" (3ª) - etc.
• Material de exposición (www.materialexposicion.com)
  Web ranking in Google on 2014: "expositores de pie" (1ª) - "material de exposicion" (1ª) - etc.
• Carpas para eventos (www.carpaseventos.com)
  Web ranking in Google on 2014: "carpas para eventos" (1ª) - "carpas pagoda" (5ª) - etc.
• Postes separadores (www.postesseparadores.es)
  Web ranking in Google on 2014: "postes" (2ª) - "catenarias" (3ª) - etc.
• Podios y tribunas (www.podiosytribunas.com)
  Web ranking in Google on 2014: "tribunas" (1ª) - "podios" (4ª) - etc.
• Mástiles y banderas (www.mastilesybanderas.es)
  Web ranking in Google on 2014: "mastiles" (2ª) - "comprar banderas" (4ª) - etc.
• Sillas y mesas plegables (www.sillasymesasplegables.com)
  Web ranking in Google on 2014: "sillas plegables" (4ª) - "mesas plegables" (5ª) - etc.
• Doublet Catalunya (www.doublet.cat)