- Project
Online Web marketing campaigns through themed Micro-Websites - Customer
Doublet - Sector
Events equipment - Disciplines
Internet strategies
Micro-Websites marketing for Doublet
The company Doublet has entrusted us again its online strategy with the development of several campaigns of Internet presence based on thematic Web Microsite.
The customer
Doublet Ibérica is the Spanish branch of multinational Doublet, founded in France in 1832 and in the business of manufacturing products for events and exposition.
Needs and goals
The client, after the good experience obtained in the Email marketing campaigns of Doublet, has trusted again in Xplora so as to develop its Internet strategy with the main goal of intensely promoting and advertising its product ranges on the Internet
Strategy
After analyzing multiple options, we finally recommend and develop a complete network of themed commercial Web microsites so as to strengthening the company presence on the Internet and advertising the different product ranges, apart from having an efficient support tool for the company commercial team.
An exclusive microsite has been created for each product range the company manufactures with two clearly marked goals:
- Enjoy having a privileged presence in the first positions of the Web search engines (Google, Yahoo, Bing, etc.), far above any possible competition, compared to any other search related to your products or commercial area.
- Have own efficient ways of advertisement and continuous entry of potential clients which search the products offered by the company.
Some of the developed microsites are:
- Equipamientos deportivos (www.equipamientosdeportivos.es)
Web ranking in Google on 02/2015: "equipamientos eventos deportivos" (1ª) - "equipamientos deportivos" (3ª) - etc. - Soportes para tablets (www.soportesparatablets.com)
Web ranking in Google on 02/2015: "soportes tablets de pie" (1ª) - "soportes tablets sobremesa" (2ª) - etc. - Alfombras personalizadas (www.alfombraspersonalizadas.es)
- Papeleras y ceniceros (www.papelerasyceniceros.com)
Web ranking in Google on 2014: "papeleras" (1ª) - "ceniceros" (2ª) - etc. - Equipamiento para eventos (www.equipamientoeventos.com)
Web ranking in Google on 2014: "equipamiento ferias" (1ª) - "mobiliario para eventos" (3ª) - etc. - Material de exposición (www.materialexposicion.com)
Web ranking in Google on 2014: "expositores de pie" (1ª) - "material de exposicion" (1ª) - etc. - Carpas para eventos (www.carpaseventos.com)
Web ranking in Google on 2014: "carpas para eventos" (1ª) - "carpas pagoda" (5ª) - etc. - Postes separadores (www.postesseparadores.es)
Web ranking in Google on 2014: "postes" (2ª) - "catenarias" (3ª) - etc. - Podios y tribunas (www.podiosytribunas.com)
Web ranking in Google on 2014: "tribunas" (1ª) - "podios" (4ª) - etc. - Mástiles y banderas (www.mastilesybanderas.es)
Web ranking in Google on 2014: "mastiles" (2ª) - "comprar banderas" (4ª) - etc. - Sillas y mesas plegables (www.sillasymesasplegables.com)
Web ranking in Google on 2014: "sillas plegables" (4ª) - "mesas plegables" (5ª) - etc. - Doublet Catalunya (www.doublet.cat)
the customer says...
“From the beginning, we have been assisted by Xplora exquisitely, efficiently and operatively. Xplora, since its services were hired, has been always at the service of Doublet.
We certainly recommend Xplora services and the content manager which the studio offers: It is very easy to use by any user.
We have sincerely reached such a degree of communication and empathy that the reliability and trust in Xplora are total. We certainly recommend its professionals.
We congratulate all the Xplora team for the treatment, design and for its implication. For an honestly flawless job.”
Maite Guixà, Doublet