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Multimedia interactive design for MOSA

Xplora signs again the development of a multimedia interactive CD application for the 2011 campaign of MOSA brand.

The customer

MOSA, leader brand with a special focus on welding teams and teams for autonomous electric energy generation, is part of the Grupo BCS SpA and, among other countries, is present in Spain and Portugal.

Needs and goals

MOSA industrial division from BCS SpA group, after the good experience obtained with the development of its previous multimedia application for MOSA (2008 campaign), has trusted again in Xplora to develop its new commercial strategy for 2011 campaign, based on a full multimedia Interactive application in microUSB format, which will be introduced to the public in the International fairs SMOPYC 2011 "Awards to technological innovation" and EMAF and whose main goal is promoting worldwide its new model of unique and innovating motorwelder, the Magic Weld 200.

Strategy

From Xplora, we have developed again a full bilingual introduction multimedia interactive CD application (both English and Spanish) from the last MOSA motorwelder model.

Since it is addressed to distributors and public in general from the area, we have worked in a really cared graph, by following all the usability and accessibility parameters in interactive interfaces. Thanks to this, we offer the user an easily navigating introduction, where you can find full information of the product, technical information and Interactive contents both simply and directly.

From these, we have got a marketing tool, which enhances considerably the introduction of this innovating product in the local fairs, ensuring the user will receive all the information and main characteristics of the new model, and thus strengthening considerably its nomination to the technological innovation awards.

You can see several application images, by clicking on each of them.

the customer says...

“We needed to have a Website for each one of our brands to support our distribution network and offer to our customers online information about our products, and promote our company through the Internet.

From the first contact, Xplora was worthy of a very good opinion and then, it gave the impression to us that Xplora team was very motivated to carry out the work we were proposing.

For us, this was very important, since we faced the design of 4 Webs in Spain (www.mosa.es, www.bcsiberica.es, www.ferrari.es, www.pasquali.es) and 3 webs in Portugal (www.mosa.pt, www.bcsportugal.pt, www.ferrari.pt)... An authentic ‘long distance running’ for which we needed a good fellow traveler and, of course, we were very careful to choose which studio should be take on this project.

Among the most important factors which help in our decision towards Xplora, we highlight: professionalism and experience, extensive online marketing knowledge, communication capacity and love for a well-done job.

Clearly, the project cost has been very low compared with the results obtained, and that is why I think it has been a very good investment.

We would recommend Xplora services to a company with similar needs to ours. Except to our competitors ;-)”

Jordi Rosique, BCS SpA group Spain and Portugal (BCS, MOSA, FERRARI and PASQUALI)